INVERSE was born as CIRO SPORT in 1969 in Barcelona, Spain.
Its founder, Joaquim Sabaté i Dausá, had very strong links with sports, especially cycling, presiding over "Esport Ciclista Barcelona". During his presidency more than 900 cycling races have been organized. This connection to sport helped him to meet many professional athletes from different sports in order to know and understand their needs.
This experience helped him create the INVERSE brand in the 1990s. Today INVERSE is known for the high quality of its products, all made in Spain (EU) with innovative materials and original design.
The company lives by and for sports, and from the beginning INVERSE has made clothing with fabrics and patterns specific to each sport (road cycling, Running, Triathlon, Swimming, skiing and recently Bowling) and helps athletes achieve performance. optimal in competitions.
To offer the best product, the company has created design, pattern manufacturing, printing and tailoring departments, which are coordinated and supervised by a rigorous quality control department. This last department allows you to design comfortable and attractive custom clothing.
Hard work and perseverance have enabled great Bowling players to now choose to wear INVERSE Bowling Wear as well, and our bowling polo shirts, jackets and other accessories are becoming increasingly available in more and more countries.