INVERSE was born as CIRO SPORT in 1969 in Barcelona, Spain.
Its founder, Joaquim Sabaté i Dausá, had very strong ties to sport, especially cycling, and chaired "Esport Ciclista Barcelona". During his presidency, more than 900 cycling races were organised. This connection with sport helped him to meet many professional athletes from different sports in order to get to know and understand their needs.
This experience helped him to create the INVERSE brand in the 90s. Today INVERSE is known for the high quality of its products, all manufactured in Spain (EU) with innovative materials and original design.
The company lives by and for sports, and from the beginning INVERSE has made clothing with fabrics and patterns specific to each sport (road cycling, running, triathlon, swimming, skiing and recently bowling) and helps athletes achieve optimal performance in competitions.
In order to offer the best product, the company has created design, pattern making, printing and tailoring departments, which are coordinated and supervised by a rigorous quality control department. This last department allows for the design of comfortable and attractive tailor-made clothing.
Hard work and perseverance have allowed that now the great bowling players have chosen to use INVERSE Bowling Wear too, and that our polos, jackets and other bowling accessories are available in more and more countries.